Share your drinking habits with a Guinness-activated QR cup
Paul Higgins: Clever - go to the original story to see the pictures
Winner of a John Caples International Marketing Award, advertising agency BBDO’s cup reveals a QR code when filled with the Irish stout — lighter colored beverages need not apply as the darker tint is required for readability. Once the liquid is up to the brim, the code can be scanned to download exclusive Guinness content and promotions and even send notifications about your pint to Twitter, Facebook, and Foursquare
Full Story: The Verge
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